Clothes convey other social messages including the stating or claiming personal or cultural identity, the establishing, maintaining, or defying social group norms
Have you received a party invitation that includes a dress code and are not sure what to wear?
A dress code is a set of written and, more often, unwritten rules with regard to clothing. Clothing, like other aspects of human physical appearance, has a social significance, with different rules and expectations applying depending on circumstance and occasion.
Within a single day, an individual may need to navigate between two or more dress codes. For example, many navigate between a home dress code and a work dress code; usually this ability is a result of cultural acclimatization. Different societies and cultures will have different dress norms, although Western dress codes are widely accepted as valid internationally.
The dress code has built in rules or signals indicating the message being given by a person’s clothing and how it is worn. This message may include indications of the person’s gender, income, occupation and social class, political, ethnic and religious affiliation, attitude towards comfort, fashion, traditions, gender expression, marital status, sexual availability, and sexual orientation, etc. Clothes convey other social messages including the stating or claiming personal or cultural identity, the establishing, maintaining, or defying social group norms, and appreciating comfort and functionality.
For example, wearing expensive clothes of high quality can communicate wealth or the image of wealth. The observer sees the expensive clothes, but may misinterpret the extent to which these factors apply to the wearer. Clothing can convey a social message, even if none is intended: if the receiver’s code of interpretation differs from the sender’s code of communication, misinterpretation follows.
However clothes may be worn because they are comfortable and practical, not to convey a message. In every culture, current fashion governs how clothing is constructed, assembled, and worn to convey a social message.
The rate of change of fashion varies, clothes and its accessories within months or days, especially in small social groups or in communications media-influenced modern societies. More extensive changes, requiring more time, money, and effort to effect, may span generations. When fashion changes, the messages communicated by clothing change.